Proceedings

EPJ Data Science Highlight – The science behind what makes a bestselling book

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Books that are fiction, thrillers or mysteries, have high initial sales numbers and are released around Christmas are more likely to be bestsellers, according to a study published in EPJ Data Science

(This post was originally published on the SpringerOpen blog)

A team of researchers from Northeastern University, Boston, used a big data approach to investigate what makes a book successful. By evaluating data from the New York Times Bestseller Lists from 2008 to 2016, they developed a formula to predict if a book would be a bestseller.

Creating the formula for success

The authors evaluated sales numbers and patterns from 2,468 fiction titles and 2,025 non-fiction titles from the New York Times Bestseller Lists 2008-2016 to create their formula for predicting how well a book would sell and whether it would be a bestseller. Three key parameters were found to be important to the formula: the audience, sales numbers from the author to date and time after publication.

Professor Albert-László Barabási, lead author of the study, explained: “The most surprising result was that we found a universal pattern to book sales: all hardcover bestsellers, regardless of genre, follow a sales trajectory governed by the same factors. This allowed us to create a statistical model to predict sales of a book based on its early sales numbers.”

What makes the list and stays on the list?

The authors found that general fiction and biographies were more likely to make the bestseller list more often than other genres and that those with a higher initial place on the list were more likely to stay on it for a longer amount of time.

Although fiction books sold more copies than non-fiction books, non-fiction titles were more likely to retain their bestseller status once achieved. An example of this was ‘Unbroken’ by Laura Hillenbrand, a non-fiction title that stayed on the bestseller list for 203 weeks, longer than any other book in the study. The fiction title that stayed on the list the longest was ‘The Help’, which stayed for 131 weeks; this may have been due to a popular film adaptation.

The authors also found that fiction writers had more repeat success with getting on the list than non-fiction writers. Books in the romance category were more likely to be written by female authors and male authors were more likely to be authors of non-fiction books. The researchers found no gender disparity among bestselling fiction authors but most non-fiction bestsellers were written by men.

Is there anything we can’t predict?

The authors caution that the formula cannot account for events like awards a book may receive movie adaptations and celebrity endorsements. Although these factors may influence book success, they are relatively rare occurrences.

Professor Barabási commented: “The analysis of bestseller characteristics and the discovery of the universal nature of sales patterns with its driving forces are crucial for our understanding of the book industry, and more generally, of how we as a society interact with cultural products.”

This was our first experience of publishing with EPJ Web of Conferences. We contacted the publisher in the middle of September, just one month prior to the Conference, but everything went through smoothly. We have had published MNPS Proceedings with different publishers in the past, and would like to tell that the EPJ Web of Conferences team was probably the best, very quick, helpful and interactive. Typically, we were getting responses from EPJ Web of Conferences team within less than an hour and have had help at every production stage.
We are very thankful to Solange Guenot, Web of Conferences Publishing Editor, and Isabelle Houlbert, Web of Conferences Production Editor, for their support. These ladies are top-level professionals, who made a great contribution to the success of this issue. We are fully satisfied with the publication of the Conference Proceedings and are looking forward to further cooperation. The publication was very fast, easy and of high quality. My colleagues and I strongly recommend EPJ Web of Conferences to anyone, who is interested in quick high-quality publication of conference proceedings.

On behalf of the Organizing and Program Committees and Editorial Team of MNPS-2019, Dr. Alexey B. Nadykto, Moscow State Technological University “STANKIN”, Moscow, Russia. EPJ Web of Conferences vol. 224 (2019)

ISSN: 2100-014X (Electronic Edition)

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