https://doi.org/10.1051/epjconf/202125512003
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
USC-OSA Student Chapter and USC-EPS Young Minds Section, Facultade de Óptica, Universidade de Santiago de Compostela, E-15782 Santiago de Compostela, Spain
* e-mail: usc.osa.sc@gmail.com
Published online: 18 November 2021
Since the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively one-way channel. In this contribution, we explain how a transmedia perspective can transform a regular activity, as a photo contest for the International Day of Light 2021, into an interactive, comprehensive and functional event in Twitter, Instagram and Twitch.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
